Minimal fonts could be regarded or referred to as fonts that are stripped down to expose only the essential elements- sans any unnecessary fancy strokes or embellishment. Minimalism, as a concept of design, is fueled by the idea that less is more and perhaps, more really is more. With just a serif font in the past, we have now arrived at a huge variety of non-serif fonts available for use. With the evolution in designing, the best fonts for logo design have also evolved over time. – all these big brands (and more) have one thing in common – timeless, effortless logo typography. Look at the fonts used by Louis Vuitton, Kate Spade, Burberry, Tiffany & Co.
Brands in the past have proven how minimalist and simplistic logos can make a logo timeless and iconic. For a clean and neat logo, a minimalist and simplistic approach to typography is where one should begin.
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